IMPACT FROM HOME – Danny Blue of One Million Acres

Although Danny did not win the #ACTFORIMPACT prize at the Pitch Pitch event he won the hearts of the audience but captivated the soul of the Jury as well.

OMA is a social enterprise that protects critically endangered rainforests while empowering indigenous artisans to rise out of poverty. Their mission is driven by a fair-trade eco-bracelet made by indigenous artisans that funds the protection of an entire ACRE of endangered rainforest and the planting of a tree.

After the Pitch Pitch event Danny struck a deal with Bank of The West resulting in all contributions to the campaign being doubled for double the impact. This meant that every bracelet sold would help fund the protection of 2 acres of rainforest and the planting of 2 trees. This was a huge success for Danny which led to his campaign being over 900% funded and picked up by WeTransfer for an even bigger boost and exposure to the movement.

Danny continues to build on OMA from home and virtually which he says is humbling and helps to put himself in the shoes of the consumer.

LINK TO THE PROJECT